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Business Marketing Strategy

What is it and who needs one?

The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. You can have tactical plans which help you achieve your strategic marketing plan or overall business marketing strategy. That’s simple enough, isn’t it?

A business marketing strategy or strategic marketing plan is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your company.

Start with a goal: $2 million in sales this year; expand into new premises by a certain date; double the size of the company in 2 years… whatever the goal may be. Something realistic but challenging. That’s the “war” you want to win. Guess who the general is.

Then work out a simple, overall plan of the major marketing steps needed to accomplish that (for example):

1. Publish a newsletter for all existing customers and mail out quarterly.
2. Work out 4 special offers in the year and promote them to all our customers.
3. Set up on-line shopping and expand the web site.
4. Direct mail campaign promoting the web site to all customers.
5. Get mailing lists of (target markets) and do a series of 3 mailings of postcards to them and follow up on and close all leads.
6. Etc.

You get the idea. Don’t rush this. Do your homework. What worked in the past? Read up on successful marketing campaigns.

Your business marketing strategy needs to be laid out in the right sequence and you should have some idea of budget when you write it. “Run a series of 30 second TV ads during the Superbowl” might sound like a good thing to do but can you afford it? On the other hand, when you build your business marketing strategy you mustn’t try and cut corners. If you don’t promote heavily, it doesn’t matter how good your product or service is, no one will know about it and you will go broke.

What really works when it comes to marketing?

Many business owners don’t have a good enough answer to this important question. I learned by a combination of study and trial and error.

From my own hard won experience I have discovered that a real marketing campaign will take into consideration at least the seven points which are outlined below:

1. Target Your Market

Your marketing will produce the best results for the lowest cost when you target prospects with the greatest need for what you offer.
Identify the best people to send your postcards to. Design your postcards to appeal to their greatest need.

If you are able to break down your target market into sub markets you can then write postcards that specifically speak to the needs of those people (an example is breaking down your own customer list into customers who buy most often, customers who spend the most money with you, customers who have been your customers the longest and then making them special offers based on the category they fit into).

2. Create A USP For Your Business

USP stands for “Unique Selling Proposition”.
It is a statement of what is different about your company and its products. Your USP gives the reason people should do business with you. It amplifies the benefit of doing business with you and your company. My USP is POSTCARD MARKETING EXPERTS.

Create your own USP and put it on all your promotional materials, invoices, shipping labels etc.

Use your USP to communicate the benefit of doing business with you and why you are better than any of your competitors.

3. Always Make an Offer

Make sure you ask your prospects and customers to do something when they receive your postcard. By offering them something you know they are likely to want and giving them a smooth path to respond on, you are making it easy and desirable for them to respond.

4. Create and Maintain a Database of The Customer Information You Collect From The Responses To Your Mailings

Most people who receive a postcard from you won’t contact you the first time they receive one.

But once they contact you, you must create and maintain a database which allows you to repeatedly contact them with offers to respond to.

Fifty percent or more of many businesses’ sales come as a result of following up with people who were previously contacted, but didn’t buy right away.

No kidding, repeat contact does drive sales. One-time mailings can get response, but are bound to leave sales on the table. Those sales can be picked up with repeated mailings.

5. Take Away the Fear of Loss

People don’t want to be fooled, plain and simple. Unfortunately trust does not run high today between customers and businesses in general. People have been disappointed too many times by being sold one thing and getting another.

A guarantee or warranty is a good way to reduce or eliminate the customers’ risk of getting something other than what they bargained for.

Guarantees and warranties increase response and sales by reducing customer risk.

6. Expand Your Product Line

Getting new customers is more expensive than selling to existing ones. By regularly developing new products and services to sell to your customers and offering these new products and services to them, you can expand your business efficiently and easily.

7. Test Your Postcard Promotions

Track the effectiveness of your postcard mailings. How many people responded to your mailing? What dollar amount of sales resulted from those responses?

Is the money you are spending to attract new business giving you a good return? What can you do to make your marketing more effective? Change your offer, headline, price, the timing of your offer. When you do track the results and improve your response.

These are the points to follow when designing your own marketing strategy. When you are done, you will have laid out the steps needed to accomplish your goal using existing resources to achieve a great marketing ROI (return on investment).

After that, you simply have to get those steps executed and that might require further planning but it is all in the context of your main business marketing strategy.

Mitigating Risk – Mortgage Leads

Why would loan officers and mortgage brokers work with Mortgage-Leads.com? To mitigate their own risks when it comes to advertising. Loan officers and mortgage brokers profit from the loans they close on. If they have no clients, they have no profits. Mortgage leads mitigate those risks by providing leads that have already been: Pre-Filtered Pre-Qualified … Continue reading Mitigating Risk – Mortgage Leads

Why would loan officers and mortgage brokers work with Mortgage-Leads.com? To mitigate their own risks when it comes to advertising. Loan officers and mortgage brokers profit from the loans they close on. If they have no clients, they have no profits. Mortgage leads mitigate those risks by providing leads that have already been:

  • Pre-Filtered
  • Pre-Qualified

Mortgage-Leads.com uses multiple interfaces to reach a client base that is nationally based. Local mortgage brokers and loan officers are then provided with leads that are within their own local area. Using a service to generate leads benefits mortgage brokers in the following ways:

  • Increases Referrals
  • Close More Loans
  • Make More Appointments
  • Attracts New and Repeat Customers
  • Decreases Marketing Overhead
  • An Edge on the Competition

The sad fact is that the competition for loans increases every day. The turnover rate of loan officers that abandon their careers in loans is about 95% within 5 years. That leaves only 5% making serious profits from the business. It does not matter whether officers specialize in Home Improvement, New Home, Secondary, Refinance or Debt Consolidation loans, a mortgage lead service mitigates the marketing risk and improves their personal business.

The key is to take advantage of the leads generated. Depending on the type of lead service invested in, mortgage brokers need to employ lead management. This crucial piece of the puzzle will not only improve personal business, but also provide a traceable resource for budgeting marketing funds on a year-to-year basis.

Leads are provided in different quantities based on the personal specifications or options chosen by the officer. Its important to follow up on the leads as soon as possible. Because the leads have been pre-qualified and pre-filtered, providing detailed loan options to potential customers has never been easier.

More loans are being closed via lead services every day increasing the competitiveness of the market. Consumers want to shop their opportunities looking for better values, better interest rates and sometimes just a better payment. Because the consumer need is high, the supply must meet the demand.

Mortgage-Leads.com provides a crucial resource for officers who want to remain competitive. Internet savvy clients are more likely to surf the web in search of services and products than flip through the Yellow Pages. The potential client base is more than just private individuals, but also businesses. Real estate investment and small business loans are on the rise.

Mortgage brokers can optimize their market potential via mortgage leads. By contracting for a set number of leads for a set amount of dollars, mortgage brokers are not penalized for bad leads. They do not pay for leads that prove to be inaccurate or bad. This allows them to expand their business while minimizing their expenses. Taking advantage of mortgage leads requires good salesmanship. A good salesman will handle the follow-up and closing calls, making the most of the leads provided by the mortgage lead service. Taking advantage of pre-qualified, pre-filtered mortgage leads can ensure a profitable business.

To maximize their benefits while minimizing the risks, mortgage brokers should not only redistribute their marketing via traditional channels, but also engage personal lead management. A good management process will help to prevent leads from falling through the cracks. They will be able to prospect their leads in a timely fashion and improve their closing rates. In short order, they will mitigate their risks where their mortgage leads are concerned.

Refinance Options – Fixed Rate vs. Adjustable Rate Mortgages

When is a good time to refinance your mortgage to a fixed rate loan?

The very best time to refinance is when the interest rates are at an all time low. If you’re waiting for this option, you’ll want to follow the market and keep an eye on what direction our financial leaders are heading. Usually it’s based on the status of our economy and there is a lot of discussion about it before the prime interest rate moves in either direction. Keep your ear to the ground.

It’s also a good idea to refinance to a fixed rate if you plan on living in your home for the life of the loan. Ninety percent (90%) of our population moves to a new or different home for one reason or another within 5-7 years. But, there are those who stay put and want the stability of steady payments. It makes financial planning much easier to know for certain how much your expenses are from month to month. If you are one of these people, your best refinance option is a fixed rate mortgage.

By all means… if you can’t sleep at night worrying about the ups and downs of your mortgage payment, then contact a good mortgage broker and start the refinance process right away. It’s not worth the stress!

When is a good time to consider an ARM?

When you DON’T qualify for the purchase of a home or refinance to a fixed rate mortgage. Sometimes this is the only way to qualify for a purchase due to credit history, debt to income ratio or not enough income. Later on you can refinance into a fixed rate loan if the ARM loan makes you nervous.

When your monthly payment, after the refinance, will be significantly less than the total of your current payment plus the payments of all your credit cards and loans. If you’re in a home for 5-7 years and you are paying 10, 15 or even 20% interest rate on consumer debts, refinance your mortgage and use your equity to pay off your high interest debts. This will make a significant impact on your monthly cash flow and may give you the necessary breathing room you need.

When you DON’T plan on staying in your home for more than 5-7 years due to family size increasing, kids going off to college, job relocation, etc. Why pay for a higher fixed rate long term mortgage if you are only going to move or refinance in a few years anyway.

Homeowners who refinance with long term fixed rates pay between 1.00-2.00% higher than those who refinance with an ARM. That may not seem like a lot but when you have a $250,000 mortgage, it makes a BIG difference in your payment.

When you CAN anticipate increases in your income due to promotions and raises. Some employees receive a raise each year based on a percentage of their current income and can come relatively close to determining what their raise will be. If you’re due for and expect to get a promotion, you’ll probably know ahead of time what that new position will pay you. These are perfect opportunities to consider a refinance.

When you ARE comfortable with moderate adjustments in your mortgage payment. Some people are just more relaxed about finances than others. Most often this is due to not having to worry about their basic survival needs and having a steady, generous income.

What it all boils down to is level of risk. If you can’t sleep at night unless you know your mortgage payment is $XXX.00 every month, then a long term fixed rate mortgage is the best option for you.

If you can sleep at night taking some calculated risks, other options may be available to you.

Emergency Cash Loans in Times of Urgency!

Emergency cash loans unlimited offer loans to any UK resident looking out for an instant finance to fund his personal needs. Theres no need to pledge your collateral if you are unwilling to set aside your collateral.

Uk Home Instant Loan Owner gives you the option of not pledging your collateral to get money from it. The amount you can borrow will depend on how much you have tied up in terms of equity. The loan you raise will be based on this collateral you have. A bad credit emergency loan person is an ideal option for bad credit holders.

Never miss out on the benefits of emergency cash loans unlimited:

Home loan rates at 8.7% variable rate
Borrow right now and pay after 6 months
No down payments to be made
Flexible loan repayment ranging from 3-25 years
instant any purpose loan approval
Payment protection cover
Dedicated online customer care professionals
No extra charges for early loan payment

Combined with it is your instant home loan owner quote, to give you the choice of comparing different home owner loan quotes. Just, dont choose any loan that you bump into looking at its cheap rates. Look at the hidden charges attached to it, such a processing fee and read through the terms and conditions of loans before settling down with any loan. Weigh the pros and cons of the loan and settle down with a low and reliable loan lender, who is approachable any time.

Volley of fast emergency cash loans are available in the loan market:

Fixed loan rate
Variable loan rate
Discount loan rate
Adjustable loan rate

Overcome your bad credits, ccj and IVA and raise loans, if you already have a home owner loan at a higher rate, refinance it to avail the current low rates.

Resolve all your ambiguities before settling down with any kind of loan. You can do some research online compare the terms and conditions of various loans and then decide for yourself the loan that best suits you.

Zero Percent Credit Cards

When searching for a 0 apr credit card, one with 0% annual percentage rate (apr) for a trial period, one of the best ways to find a good deal is to compare the credit card rate of several sites. One way to find reliable sites is to start with a bank credit card. Bank of America, Citibank, and many others offer endless resources online for credit card comparisons. You can find out annual fees, interest rates, balance transfer rates, and interest-free periods for each card to get the best credit card rate.

If you want to apply online for a 0 apr credit card, you will find the convenience of Internet shopping a great benefit. No need to wait for offers to arrive in the mail or to call various lenders for their current terms and policies. All the information you need is at your fingertips on the computer. The bank credit card offers should be up to date with current interest rates listed and all the policies and terms available to read online.

With new safety features, a bank credit card website is usually secure enough for your personal information that you must include on an application. But always look for the little gold lock symbol in the lower right hand corner of your computer screen to be sure that a site is secure before you enter anything on a form.

Applying online for the best credit card rate is great for people who dont have a credit history or who havent established a good history. These people may not receive credit card offers in the mail and need a place to look for good deals. Also, you can compare rates until you find that 0 apr credit card youre looking for. This type of card is great for balance transfers. You wind up with one payment instead of several each month, and you get a grace period of anywhere from six to twelve months during which you do not have to pay any interest on either your transferred balances or your new purchases.

But beware. Many lenders offer a 0 apr credit card as an incentive to get you signed up. Be sure to note when this trial period ends; usually after the rate rises youre stuck paying much higher interest than with most other cards. Remember that you can find a credit card that has lower interest after your trial period ends, so do not stop making notes about cards you like just because you have found your no interest card. You will need another one in less than a year usually.

Some no interest cards even come with cash back rewards. These cards give you a percentage of your purchase amount back each month. So you not only get no interest, but you earn points with every dollar you spend that you can use toward purchasing name brand merchandise, travel perks, and entertainment.

Overall, when looking for a 0 apr credit card or just trying to find the best credit card rate with your credit history, remember to keep trying until you find one that suits all your needs.